Biography
Jason Q. Zhang is a Professor of Marketing at the Sellinger School of Business, Loyola University Maryland. He holds a doctoral degree in marketing as well as graduate and undergraduate degrees in statistics and finance. His research focuses on developing effective marketing strategies across various business contexts, including customer experience, user-generated content (UGC), branding, product innovations, ROI of marketing, and ESG. His work has been published in leading academic journals and has garnered recognition from leading research institutions, such as the Marketing Science Institute and the Wharton School鈥檚 Interactive Media Center. Currently, Jason teaches marketing management, customer management, and strategy courses at the undergraduate, graduate, and executive levels. His teaching and executive development courses have earned him numerous awards. He is a three-time EMBA Teacher of the Year winner and the recipient of many of the University鈥檚 and Dean鈥檚 Teaching Excellence Awards. Jason鈥檚 graduate classes have garnered attention in the popular press, such as the Baltimore Sun. Recently, he won the Harry W. Rodgers III Distinguished Teacher of the Year Award, the highest teaching distinction at Loyola University.
Academic Degrees
Ph.D. (Marketing), University of Georgia
M.S. (Statistics), University of Georgia
B.S. (Finance), Fudan University
Representative Publications
Klink, Richard R., Zhang, Jason Q. and Gerard A. Athaide (2021), "Measuring Customer Experience Management and Its Impact on Financial Performance," European Journal of Marketing, 55 (3), 840-867.
Klink, Richard R., Zhang, Jason Q., and Gerard A. Athaide (2020), 鈥淒esigning a Customer Experience Management Course,鈥� Journal of Marketing Education, 42 (2), 157-169.
Athaide, Gerard A., Zhang, Jason Q., and Richard R. Klink (2019), 鈥淏uyer Relationships when Developing New Products: A Contingency Model,鈥� Journal of Business & Industrial Marketing, 34 (2), 426-438
Dou, Xinhua, Xiaojing Zhu, Jason Q. Zhang, and Jie Wang (2019), 鈥淥utcomes of Entrepreneurship
Education in China: A Customer Experience Management Perspective,鈥� Journal of Business
Research, 103(1), 338-347.
Athaide, Gerard A., Jason Q. Zhang, and Richard R. Klink (2019), 鈥淏uyer Relationships
When Developing New Products: A Contingency Model,鈥� Journal of Business & Industrial
Marketing, 34(2), 426-438.
Yi, Boram, Jason Q. Zhang and Qinna Shen (2018), 鈥淐hinese Culture and Its Impact on
Today鈥檚 Consumers and Markets,鈥� in Commercial Real Estate Development in China 鈥� Framework
and Case Studies, edited by Tobias Just and Xin Lu (ISSN: 2197-7720), University of
Regensburg Publishing, Regensburg, Germany, 4-14. (Refereed Book Chapter)
Craciun, Georgian, Dongwoo Shin, and Jason Q. Zhang (2017), 鈥淪afe Driving Communication:
A Regulatory Focus Perspective,鈥� Journal of Consumer Behaviour, 16(6), 50-60.
Pan, Yue, and Jason Q. Zhang (2014), 鈥淭he Editorial Boards of General Marketing Journals:
Institutional Affiliation and Gender Distribution,鈥� Journal of Marketing Education,
36(1), 33-44.
Zhang, Jason Q., Hong Zhu, and Hung-bin Ding (2013) "Board Composition and Corporate
Social Responsibility: An Empirical Investigation in the Post Sarbanes-Oxley Era,"
Journal of Business Ethics, 114(3), 381-392.
Pan, Yue, and Jason Q. Zhang (2011), "Born Unequal: Understanding Helpfulness of Consumer
Product Reviews," Journal of Retailing, 87 (4), 598-612.
Athaide, Gerard A., and Jason Q. Zhang (2011), "The Determinants of Seller-Buyer Interactions
during New Product Development in Technology-Based, Industrial Markets," Journal of
Product Innovation Management, 28 (S1), 146-158.
Zhang, Jason Q., Georgiana Craciun, and Dongwoo Shin (2010), "When Does Electronic
Word-of-Mouth Matter? A Study of Online Consumer Product Reviews," Journal of Business
Research, 63 (12), 1336-1341.
Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2010), "Customer Loyalty and
Lifetime Value: An Empirical Investigation of Consumer Packaged Goods," Journal of
Marketing Theory and Practice, 18 (2), 129-141.
Lorenzi, Peter, Jason Q. Zhang, and Roberto Friedmann (2010), "Looking for Sin in
All the Wrong Places: An Empirical Test of the Affluenza Construct," Journal of Behavioral
and Applied Management, 11(3), 232-248.
Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2009), "Are Loyal Customers
More Profitable? An Empirical Investigation," Journal of Academy of Business and Economics,
9 (2), 173-182.
Awards and Honors
The Harry W. Rodgers III Distinguished Teacher of the Year, Loyola University, 2021
Faculty Member, Alpha Sigma Nu, Honor Society of Jesuit Universities
Faculty Member, Beta Gamma Sigma, International Honor Society for College Schools of Business
Executive MBA "Most Valued Professor" Award, EMBA class of 2016
Executive MBA "Most Valued Professor" Award, EMBA class of 2012
Dean's Teaching Excellence Award, 麻豆精选, 2011
Executive MBA "Most Valued Professor" Award, EMBA class of 2011 (EMBA class appeared in the Baltimore Sun, Feb. 13, 2011)
Professional Experience
Peer reviewer (ad hoc) for numerous academic journals including the Marketing Science, Journal of Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Interactive Marketing, and European Journal of Marketing
Professional Memberships
American Marketing Association
Association of Consumer Research